Tuesday, 27 September 2016

Theodor and Horkheimer

Theodor Adorno (a philosopher, sociologist and composer) was born in 1903 - 1969 and was a leading member at the Frankfurt School in Germany, along with Max Horkheimer (a philosopher and sociologist) was born in 1895 - 1973 and was also a member of the Frankfurt School of social research.They were both 2 German theorists who fleed German's during World War II in Geneva and thus moved to New York in 1935. The pair created the book 'The Culture Industry: Enlightenment as Mass Deception' in 1944. Within this book, they both accumulated the theory that pop culture essentially is a commodity and that it is mass produced to the mass public. This can include the forms of films, radios, pop music and music videos as certain idelogies and beliefs/messages are put across (sometimes subliminally) within these various formats to convey a message or culture to the mass audiences. The pair both stated that the the culture industry depends upon the most powerful sectors within the industry. In summary, The Culture Industry essentially is the society within the world which is being taken over and drowned by a society of mass pop-culture and industrialisation. But, instead, isn't being encouraged of freedom and individuality within society.

The Famous quotes, theories and statements upon 'The Culture Theory':

  • "Enthusiastic obedience to the rhythm of the iron system"
  • "The culture industry not so much adapts to the reactions of its customers as it counterfeits them"
  • "Presents men with a model of their culture: the false identity of the general and the particular".

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