Friday, 9 September 2016

1990's Common Codes and conventions

In the 1990s, a number of technical codes became common:

  • Most common form of editing associated with the music promo is fast cut montage 
  • Many images impossible to grasp on first viewing thus ensuring multiple viewing
  • Spilt screens, colourisation are also commonly used effects
  • Non-representation techniques, in which the musical artist is never shown, become more common
  • Lack of edits, Long take/steadic also a common experimenaton

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