Friday 30 September 2016

The Animatic



So these are the animatics for the storyboard for the music video. The ideas were created and thought of by the group, but the groups artist Tyrell took it upon himself to do the drawing of the storyboard and then we created the animatic via Final Cut Pro along with the song 'HURT' being played in the background. This shows the audience where and when certain things will be happening within the video, and what the gernal idea of the video is about, as they don't see what we see in our minds.

Thursday 29 September 2016

Audience Profile

As a group we went through the demographics and psycho-graphics of our audience and compiled them onto an audience profiling. This provides information as to the type of audience and the type of people who would listen to our pop artist: JAZMINE. This includes information about what they like to watch, eat, wear, their annual income and their social grade in life (e.g. A - Quaternary jobs and E- being unemployed/students).

Wednesday 28 September 2016

Song Choice


The agreed upon song of choice was 'Hurt' by Christina Aguilera as it's a very iconic pop idol to base our artist from and we felt that this was a perfect fit for our genre choice (contemporary pop) as it still classes as pop but has the slow and emotional kick we're looking for.

Tuesday 27 September 2016

Mood Board for our Genre

This is the mood board our group decided to create for the rough basis of what genre to use, but unfortunately I was not part of this creation, so my group mates took it upon themselves to complete this task by themselves. So it was both Tyrell and Jazmine which completed this task creating a mood board for our contemporary Pop artist: 'JAZMINE'. they did this by using a blank A3 piece of black sugar paper and printing off various different images from the internet to form a collage. 

Our POP group

I'm working in a group of three which include Tyrell Bibbiani and Jazmine Sims The 3 of us have deided that the genre in which our music video will be is: POP. After much deliberation, we have come to the conclusion that we would essentially like the fitted genre for our music video to be Pop/contemporary pop (which is a sub-genre from the genre of Pop). We, as a group, have decided upon this decision as we already have an idea as to the theme of our music video being emotional and sad, but the songs that we have been looking to choose for our music video would also fit amongst this theme. 

Theodor and Horkheimer

Theodor Adorno (a philosopher, sociologist and composer) was born in 1903 - 1969 and was a leading member at the Frankfurt School in Germany, along with Max Horkheimer (a philosopher and sociologist) was born in 1895 - 1973 and was also a member of the Frankfurt School of social research.They were both 2 German theorists who fleed German's during World War II in Geneva and thus moved to New York in 1935. The pair created the book 'The Culture Industry: Enlightenment as Mass Deception' in 1944. Within this book, they both accumulated the theory that pop culture essentially is a commodity and that it is mass produced to the mass public. This can include the forms of films, radios, pop music and music videos as certain idelogies and beliefs/messages are put across (sometimes subliminally) within these various formats to convey a message or culture to the mass audiences. The pair both stated that the the culture industry depends upon the most powerful sectors within the industry. In summary, The Culture Industry essentially is the society within the world which is being taken over and drowned by a society of mass pop-culture and industrialisation. But, instead, isn't being encouraged of freedom and individuality within society.

The Famous quotes, theories and statements upon 'The Culture Theory':

  • "Enthusiastic obedience to the rhythm of the iron system"
  • "The culture industry not so much adapts to the reactions of its customers as it counterfeits them"
  • "Presents men with a model of their culture: the false identity of the general and the particular".























Sunday 25 September 2016

Pop Genre

Pop Genre:

-Pop music is a genre of popular music that originated in its modern form in the Western World during the 1950s and 1960s as a softer alternative to Rock and Roll,


-"Pop music" can be used to describe a distinct genre, aimed at a youth market.


-Characteristics of pop music include an aim of appealing to a general audience, rather than to a particular sub-culture or ideology, and an emphasis on craftsmanship rather than formal "artistic" qualities,


-Music scholar Timothy Warner said it typically has an emphasis on recording, production, and technology, rather than live performance; a tendency to reflect existing trends rather than progressive developments; and aims to encourage dancing or uses dance-oriented rhythms,


-The main medium of pop music is the song, often between two and a half and three and a half minutes in length,


-Pop music has been dominated by the American and (from the mid-1960s) British music industries, whose influence has made pop music something of an international monoculture, but most regions and countries have their own form of pop music,


-The Pop music Genre is expressed significantly through key Music Artists such as: Michael Jackson, Ed Sheeran, Beyonce, Taylor Swift, etc...


-There are multiple sub-genres that arise within the pop Genre itself:

Friday 16 September 2016

Music Genre's and My Brainstrom



Here I have my brainstorm for genres and bands within them who focus on those genre's.
The bands with "[]" surrounding them are the music videos I'm going to focus on for my primary research.
To further my research on genre's, I researched most of the common genre's and their sub-genre's:


Thursday 15 September 2016

Most common Genre's and Their Geographical Location

Source: Time Magazine (2016)
These are the most common places in the world where 'the most common genre' of music is played. As from the image above, you can clearly see that Rap dominates North America and Latin music is most common in South America, showing that cultural differences definitely impact the most popular music. With more technical advanced music like EDM, Rock and the newest rising genre K-POP are mostly played in central Europe and throughout Asia into most oriental areas like Japan, North and South Korea. Pop is still however very dominant in the west too.
The most common genre's are :


  • Rap
  • Rock
  • Pop
  • K-pop
  • R&B
  • Country
  • Latin
  • EDM

Friday 9 September 2016

Music Time-line from the 50's - Present



This is my presentation of the history of music from the 50's - present day and I explore development and technological advances throughout history. 

Class notes

Media notes
8/9/2016

Advanced Portfolio:

  1. Music video.
  2. Digi-Pack.
  3. Magazine advert promoting digi-pack.
  • Nothing explicit
  • Don't rely on found footage/images
  • Take special care for cinematography 
Digi-packs has six panels which include: front cover, back cover, track listing, spine and two free panels for design.

Goodwin's Theory

There's a set of rules and conventions for Goodwin's theory of music video's,
These set the boundaries for analysis.

These include:

  • A relationship between the song and visuals.
  • Intertextuality references.
  • Notion of looking.
  • Voyeurism.
  • Demand of the record label.
  • Performance based, narrative based or concept based music video. - Narrative and performance.
  • Star Image (protagonist), lots of camera shots making him/her the centre of attention.

Digipaks

Digipaks-

A digipak is a style of package for CD's for artists' singles/albums. There're commonly plastic trays located within the Digipak in order to be able to hold a CD. Particularly in the 2000's, Digipaks were in its most popular phase. In my opinion, I feel as though Digipak's offers something with generic CD's doesn't: exclusivity. This is because it isn't the usual way that CD's are released in today's society. So, the fact that it's different makes it feel much more exclusive when the consumers purchase the albums.

                                        
                                       -Iconic Head-shots-
The iconic head shot is to give the audience an obvious look at who the artist. This is a headshot of Rihanna and it's just a clear indicator to her fan base that this is her album.


 - Graphic design-
A digipak that consists of graphic design usually is just a creation to do with the artists name or an actual illustration of their names meaning. E.g. The XX here, their albums are the letter 'X' and they show their audience who they are and its iconic to them, so it's easily recognisable.










                                               - Iconic image-
An iconic image is literally self-self-explanatory, it's an image of said band/artist and it shows the band/artist(s) on the cover and becomes an iconic image as every cover is original and unique to each band.













- Christina Aguilera


Establishes her name for those potential new fans who don't know of her.
Her trademark is red lipstick which co-ordinates with the colour choice of her name, keeping the theme consistent. The white background allows the iconic head-shot of the artist to stand out more and be the focal point of the cover. There's a warning for parental advisory, which implies there's explicit content within the CD

This album may represent how Aguilera feels about herself having two sides, perhaps her human side and her mechanical side that just produces the music. The machinery could also mean that there's a cross over with genre's, with more modern genre's like electro or house music.

1990's Common Codes and conventions

In the 1990s, a number of technical codes became common:



  • Most common form of editing associated with the music promo is fast cut montage 
  • Many images impossible to grasp on first viewing thus ensuring multiple viewing
  • Spilt screens, colourisation are also commonly used effects
  • Non-representation techniques, in which the musical artist is never shown, become more common
  • Lack of edits, Long take/steadic also a common experimenaton

Development of Technical Cods

Development of Technical Codes

The key innovation in the development of the modern music video was; video recording and editing processes, along with the development of a number of related effect such as chroma-keypr Green/Blue Screen

The advent of high-quality colour, videotape recorders and portable video camera enabled many pop acts to produce promotional videos, quickly and cheaply in comparison to the relatively high costs of using film.

Technical Terminology

Technical Terminology 


Cinematography



  • As with any moving image text, how the camera is used and how images are sequenced will have a significant impact upon meaning.
  • Camera movement, angle and shot distance all need to be analysed.
  • Camera movement may accompany movement of performers ; (walking, dancing, etc) but it may also be used to create a more dynamic feel to stage performance, by for instance constanly circling the band as they perform on stage.
  •  The close up does predominate, as in most Tv, party because of the size of the screen and party because of the desire to create a sense of intimacy of the viewer.
  •  It also emphasises half of the commodity on sale not just the sing but the artist, and particularly the voice. 

The Making of Music Video

History of music Video

History of music video, The invention of film and cinema brought about the possibility of combining music and moving images. Advances in technology have turned the music video into what it is today but you might be surprised at where it came from... The early years... 1. Surprisingly, music videos have been around since the 1920s. 2. Many Jazz musicians of the time,such as Bessie Smith,made short films to accompany popular songs.. There are music videos that are not the modern music videos that we know about it now. Bob Dylan 1965: Bob Dylan Films Subterranean Homesick Blues as a segment for D.A. Pennebaker's film, Dont look Back-widely credited as one of the first modern music videos. Music videos was about live performance but this video illustrate the lyrics of the song.

Wednesday 7 September 2016

Music Videos Benefits

Music videos have been present since as early as 1894. Over time, music video's have managed to stay with the same consistent goal and objective, which is to help with the idea of promotion for songs within the music industry.

Within the current time period of 2016, music videos have been seen as a way for a musician to try and almost impress the mass audience and public with not just their singing talents, but their other talents in which they display within their videos. A company which decided to take much control and advantage of the idea of music videos was MTV (Music Television Videos) as they were the conglomerate music entertainment industry that monopolised the standards of how future music videos should try and out-do eachother. 

A further purpose of music videos and how they're beneficial would be that they are beneficial towards the artist and their record labels. This is because it brings in and generates revenue for the artist and their record labels due to them being promoted to the mass audience. This can be done through controversy within the music video or, outstanding performance throughout. 

There're a variety of different ways in which music videos are promoted. In today's society, this is simply done through the process of social media sites such as; Twitter, YouTube, Facebook and the internet. Also, televised music channels are also essential as it is another chance for an artist to gain further publicity and promotion. Many believe that the term 'music video's' simply means a music video accompanying a song. However, this isn't necessarily the case. With the inclusion of chat shows and live studio performances, this also counts as a music video. 

Conclusively, music videos are used to reflect the lyrical narrative of the music. Music videos are ideally beneficial for an artist and a record company simply for promotion, marketing purposes and for chances for an artist to display their extended talents apart from singing.

Monday 5 September 2016

Queen

                     In 1975 Queen released Bohemian Rhapsody which was a ground breaking video. This music video was marked the beginning of the music video era and it set the language for visual effects on music videos. This video is actually considered one of the first videos to use advanced visual effects. Official Music videos use the combination of live performances and set performances. 
1970: the record industry discovers TV-Shows as a great opportunity to promote their artists.
They focus on producing short "Promos", early music videos which started to replace to live performance of the artist on the Tv-stage.


Thursday 1 September 2016

Project Brief


Briefs 

When centres choose briefs to offer to candidates, they should be guided by their strengths in terms of resources and expertise. Centres should also bear in mind the key areas: forms and conventions, production contexts, the role of technologies, audiences/users and representations. 
The set briefs are as follows: 

Print 

Preliminary exercise: using DTP and an image manipulation program, produce the front page of a new school/college magazine, featuring a photograph of a student in medium close-up plus some appropriately laid-out text and a masthead. Additionally candidates must produce a DTP mock-up of the layout of the contents page to demonstrate their grasp of the program. 

Main task: the front page, contents and double page spread of a new music magazine (if done as a group task, each member of the group to produce an individual edition of the magazine, following the same house style). Maximum four members to a group. 
All images and text used must be original, produced by the candidate(s), minimum of FOUR images per candidate. 

Video 

Preliminary exercise: Continuity task involving filming and editing a character opening a door, crossing a room and sitting down in a chair opposite another character, with whom she/he then exchanges a couple of lines of dialogue. This task should demonstrate match on action, shot/reverse shot and the 180-degree rule. 

Main task: the titles and opening of a new fiction film, to last a maximum of two minutes. 
All video and audio material must be original, produced by the candidate(s), with the exception of music or audio effects from a copyright-free source. Both preliminary and main tasks may be done individually or as a group. Maximum four members to a group. 

In all cases, candidates should be encouraged to see the evaluation as a creative task and the potential of the format chosen should be exploited through the use of images, audio, video and links to online resources. Marks should be supported by teacher comments and may be supported by other forms such as audio or video presentations.

In the evaluation the following seven questions must be addressed:

    • In what ways does your media product use, develop or challenge forms and conventions of real 
      media products? 
    • How does your media product represent particular social groups? 
    • What kind of media institution might distribute your media product and why? 
    • Who would be the audience for your media product? 
    • How did you attract/address your audience? 
  • What have you learnt about technologies from the process of constructing this product? 
  • Looking back at your preliminary task, what do you feel you have learnt in the progression from 
    it to the full product? 

    The production element and presentation of research and planning may be individual or group work (maximum group size is four candidates). Where candidates have worked in a group, the evidence for assessment may be presented collectively but centres will still assess candidates on an individual basis for their contribution to aspects of the work, from planning, research and production to evaluation. 

    G321 is marked and internally standardised by the centre and marks are submitted to OCR by a specified date, a sample is then selected for external moderation. The unit is marked out of a total of 100 marks: 20 marks for the presentation of the planning and research; 60 marks for the construction; 20 marks for the evaluation.