In the 1990s, a number of technical codes became common:
- Most common form of editing associated with the music promo is fast cut montage
- Many images impossible to grasp on first viewing thus ensuring multiple viewing
- Spilt screens, colourisation are also commonly used effects
- Non-representation techniques, in which the musical artist is never shown, become more common
- Lack of edits, Long take/steadic also a common experimenaton
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